Impact Investing


Does backing a $31 billion-in-revenue, billionaire-led luxury electric vehicle maker—Elon Musk's Tesla—count as impact investing?

Almost, says Plexo Capital founding managing partner Lo Toney.
Electric cars are seeing a rise in popularity as they are becoming cheaper, making them more accessible to the general public.

Electric cars were first introduced more than 100 years ago. Why did it not succeed then?

It was to do with innovation and prosperity. As newly invented motor vehicle available in steam, gasoline and electric version started becoming more reliable at the right price, they started to replace horse-drawn vehicles, which was the main mode of transport in the 19th century. That mode of transport was unsustainable as the drawbacks of using horses in densely populated cities were becoming ever more apparent.

Gas-powered cars triumphed over steam and electric versions because of the genius of Henry Ford. Ford was determined to bring motoring to the masses. After experimenting with different models, he decided on the gasoline model.

On December 1, 1913, Henry Ford installs the first moving assembly line for the mass production of an entire automobile. ... The workers who built his Model N cars (the Model T's predecessor) arranged the parts in a row on the floor, put the under-construction auto on skids and dragged it down the line as they worked.1 Dec 2021

Henry Ford was determined to build a simple, reliable and affordable car; a car the average American worker could afford. ... Central to Ford's ability to produce an affordable car was the development of the assembly line that increased the efficiency of manufacture and decreased its cost.

Since then, many inventors have re-engineered electric cars. Less than 30 years ago General Motors had its chance but blew it or rather crushed it!!

Indeed, the world’s first mass-produced electric car was launched by General Motors back in 1996. Watch and listen as “Witness History” spoke to Wally Rippel.

#investing #innovation #tesla #transport

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